SCREENSHOTBOT
This startup was founded by Engineers who had previously worked at (Google/Meta). The tool developed tracks UI integrations and helps teams follow and monitor changes more easily. I was the solo UX Writer on the team and worked on content that was released to sales teams and general website UX Writing for potential customers. I collaborated with the founders to create and align the voice and tone for the company’s work.
Website content that I worked on.
CHALLENGE
We aim to support users on teams working with UI development. This tool can help them track their UI changes and workflow, especially with large-scale collaboration and timelines. Some of the technical writing also had to be adapted for a non-technical audience.
FOCUS
Develop clear, consistent copy that supports the user experience.
Understand and balance both the founder’s vision and the user’s needs for the project.
OVERVIEW OF WORK
Simplified some of the pre-existing text
Created new instructional text and product copy
Collaborated with the product designer
Helped the team apply the voice guidelines
Created copy that would bring clarity to those purchasing the product at other companies as well as speaking to the more expert users
Content for Engineers and Developers.
RESULTS
The copy is aimed at both simplicity and appealing to the experts. It was challenging to balance the technical and non-technical aims for both categories of users. Conveying an excellent product with all the advanced features with clarity was the cumulative result that we reached for.
Website content/text worked on.
